#0C0014
Primary
Coco Black
Main text, grounding fields, and high-contrast backgrounds.
Signetté Design System
Version 1.0 / September 2026
The house standard
Where Confidence Becomes Signature.
A precise, editorial language for a growing house of aesthetic medicine.
- Launch
- November 2026
- Opening
- January 2027
- Place
- Richmond, Virginia
- Character
- Maison / Precise
01 / Foundations
Five colors, each with a purpose. No decorative excess; every contrast should feel considered.
#B99C4D
Primary
Modern Gold
Accents, calls to action, rules, and signature moments.
#463244
Accent
Refined Aubergine
Secondary depth, editorial panels, and hover states.
#DFCBC9
Accent
Soft Blush
Warm, soft section backgrounds and intimate moments.
#C6C2B4
Accent
Natural Linen
Neutral section fields, texture, and quiet contrast.
Derived states
Tints, not new colors.
Coco / 82%
Gold / 16%
Linen / 24%
Coco / 18%
Spacing
Editorial, never crowded.
Sections breathe at 80–128 pixels. Related elements stay close; ideas remain distinct.
Edges
Precise over playful.
Square edges and hairline borders. Radius is reserved for practical interface needs.
Contrast
Coco grounds the system.
Gold punctuates; it does not carry long copy. Aubergine supplies softer depth.
02 / Typography
Garamond carries the voice of the house. A clean sans-serif keeps every practical moment exact.
Display / 112
Signetté
H1 / 72
Where confidence becomes signature.
H2 / 48
Every result is signed.
H3 / 36
The standard of the house.
H4 / 28
Foresight. Accountability. Conviction.
Pull quote / 48
“Beauty is personal. Confidence is enduring.”
Body / 16
Signetté is a house of aesthetic medicine where scientific precision meets an unmistakably personal standard of care.
Small / 12
Treatment plans are individual and begin with a considered consultation.
Label / 10
Elevation / Richmond, Virginia / Est. 2026
Display face
Cormorant Garamond
Regular, medium, and italic. Use generous scale; reserve small caps and wider tracking for the wordmark and short labels.
Utility face
Manrope
Regular through semibold. For body copy, navigation, form labels, metadata, and concise calls to action.
03 / Signature motifs
A small set of repeatable gestures makes the house recognizable without ever making it loud.
01 / The rule
A signature at the close of a thought.
03 / The voice
“Where Confidence Becomes Signature.”
04 / Components
Patterns designed to make one founder’s standard visible across an entire team and every client touchpoint.
A / Header & navigation
Desktop mega menu + mobile states
Desktop / Services expanded
View this specimen at desktop width to inspect the full four-column menu.
Mobile / Interactive navigation
B / Editorial hero
Aesthetic medicine / Richmond
Every result
is signed.
Care with foresight. Results with conviction.
C / FACES values
The standards
we sign.
Five principles guide every recommendation, every interaction, and every result.
Foresight
We anticipate what each individual needs before they know to ask.
Accountability
We own every result, every interaction, everything we put our name to.
Conviction
We stand behind the science, we stand behind standards.
Elevation
We don’t improve appearances, we elevate confidence.
Soul
We turn beauty into legacy.
D / Treatment cards
Signature Consultation
A considered assessment of expression, structure, and the confidence you want to carry forward.
Book this treatment
Neuromodulators
Precision treatment designed to preserve expression while softening what no longer serves you.
Book this treatment
Facial Balancing
A whole-face approach guided by proportion, restraint, and an eye toward longevity.
Book this treatmentE / Editorial split
Proportion is the signature.
Facial balancing reads the whole face the way a seal reads as one mark — every feature in relation to every other. Nothing is treated in isolation; everything is signed as a whole.
Explore facial balancingF / Service icons
A restrained line-icon family for service indexes, treatment navigation, and supporting details. Icons clarify the service; they never replace its name.
Wrinkle Relaxers
Botox
Dysport
DAXXIFY
Preventative Botox
Dermal Fillers
Lip Filler
Facial Balancing
Skin Rejuvenation
Microneedling
PDGF Under Eye
Sculptra
Renuva
G / Team
The collective
Meet the artisans
Founder / Lead injector
Rachel M. Duke
NP, CANS — Certified Aesthetic Nurse Specialist
Owner of Richmond's first independent injectables boutique, with nearly two decades of experience and a national teaching role with the Allergan Medical Institute.
Aesthetic nurse practitioner
Rebecca Luck
NP-C
Trained under Rachel, Rebecca pairs 13 years of clinical experience with a passion for personalized injectable, skincare, and laser treatment plans.
Front desk coordinator
Kailyn Richey
The first welcome of the maison
Kailyn brings a background in patient-facing service and leadership — and a genuine care for people — to every interaction at Signetté.
H / Video feature
A space composed for calm
Every detail of the Richmond maison is considered — the light, the pace, the quiet. Consultations happen here, unhurried, before anything is ever signed.
Ambient film beside editorial copy, set as balanced halves on the page background.
I / Testimonial & pull quote
I still look like myself—only more certain. That is the difference.
Client reflection / Richmond
The quiet form of proof: one sentence, one attribution, set on Refined Aubergine. The mark carries the graphic weight; the rule answers on hover.
J / Testimonial with portrait
Client story / Richmond
“I was never sold a treatment. I was handed a plan—and someone who remembered exactly what I came in wanting.”
Marguerite HaleClient since 2019
K / Before & after
BeforeAfter
Evidence / Before & after
Documented, never promised.
Every comparison is the same client, in the same light, at the same distance, on the same lens. Drag the marker to see exactly what changed.
- Treatment
- Neuromodulator, upper face
- Seen at
- Two-week review
- Rhythm
- Every four months
Individual results vary. Portraits shown here are pattern demonstrations for the component, not client records.
A wipe comparison with a scrollable case index beneath. The marker is a real control: drag it, tap a point on the frame, or use the arrow keys. Each case carries its own treatment record.
L / FAQ carousel
Asked often, answered plainly.
The questions every consultation begins with, answered the way we answer them in the room.
Six of many / Full list in FAQs
FAQWrinkle relaxers
Will I look frozen?
No. We dose to your movement rather than to a menu, so the aim is a calmer version of you — with the expressions you actually want to keep.
FAQResults
How long until I see a difference?
Wrinkle relaxers settle over ten to fourteen days and hold three to four months. Fillers read at once, then soften as they integrate.
FAQFirst visit
What happens at a consultation?
We read the whole face, talk through your history and your goals, and hand you a written plan. Nothing is treated on the day unless you choose it.
FAQPrevention
When is the right time to start?
Most people begin preventative work in their late twenties, once lines start to stay. Plenty of our clients arrive in their fifties — there is no wrong door.
FAQDowntime
Can I go straight back to work?
Yes. Most appointments run twenty to forty-five minutes. Expect possible redness or a small bruise, both of which conceal easily by the next morning.
FAQSkin health
Do you treat the skin, not just the line?
Always. Microneedling, PDGF and biostimulators belong in many plans, because texture and collagen are what make a result look effortless.
Scroll the questions
Three cards on desktop, one on a phone, snapped to a scroll track. Each box is square-edged: the photograph runs the full width across the top, the FAQ label and question sit beneath it, and every card closes with its own button. The arrows below step the track one card at a time.
M / Buttons
Compact, tracked, and deliberate. Primary actions open in Modern Gold and settle into Refined Aubergine on hover; the inverse opens in Refined Aubergine and resolves to Modern Gold; the Soft Blush button carries Refined Aubergine copy and resolves to Modern Gold with white copy; the Coco Black button carries white copy and resolves to Soft Blush with Refined Aubergine copy.
N / Utility link
Use for tertiary navigation and quiet editorial calls to action.
O / Booking & contact form
Begin with a conversation.
Every treatment journey starts with time to listen, understand, and consider what is right for you.
P / Form confirmation
Received
Thank you, Marguerite. Your request is with us.
Every enquiry is read by Rachel personally. The studio will reply within one business day with two or three times that suit you.
A copy of this request is on its way to marguerite@example.com. Nothing is booked until you confirm a time.
What you told us
- Name
- Marguerite Hale
- marguerite@example.com
- Area of interest
- Facial balancing
- Preferred time
- Weekday mornings
- Your note
- Nothing invasive — I would like to look rested, not altered.
What happens next
- 01Rachel reads your note and sketches a plan.
- 02We send two or three appointment windows.
- 03You choose, and we hold the room.
Pattern demonstration only. No information is submitted.
The state a form resolves to. The seal draws in first, then the acknowledgement, then the details. The right column restates what was submitted so nothing is left to memory, and the next steps are numbered. Carry the message in a panel with role="status", never a modal.
Q / Consultation bar
Ready when you are.
A private consultation is the only way in. Twenty minutes, no obligation, and a written plan you can take away with you.